Tamara
19-09-2002, 09:30 AM
hello everyone i wrote this assignment about leadership and thier skills
i would love to share it with you
Whos matsushita ?
this company is in fact, the 12th largest in the world and it has a tangled and history in the United States, reaching back many years.
Konoske Matsushita, founder of the Matsushita Electric Company at the end of World War II. With his company and his country in ruins, Matsushita made an unlikely promise, Japan would again be a power among nations he said, this time through peaceful means. The world was entering the age of electronics. Japan would be a leader in this field.
The first time Matsushita went to America was around 1950. It was a shock for him. He was seeing America in its golden age. He set out to achieve that kind of prosperity for Japan.
To understand Japan, you must know that it is a tiny string of islands with almost no natural resources. To thrive in the modern world, they had to export. But for centuries, Japan had almost no contact with the outside world. they needed the outside world, it has been largely alien to them .
Konoske Matsushita was a simple man from the country. The needs of the American people were a mystery to him. He thought about what he should make. He considered televisions.
Matsushita set his sights on the U.S. TV market. Some 20 years later, most of the US television industry had disappeared. his company would be the largest manufacturer of televisions in the free world.
It seems hard to recall that 30 years ago, the United States dominated the market for television sets. All across the world, companies like RCA, GE and Zenith were considered the most competitive.
Japan's market was closed to foreign companies. Unable to sell their own sets in Japan, RCA and GE licensed their technology to Japanese manufacturers, including Matsushita.
the Japanese television industry organized what we in this country would call a cartel as early as 1956, they were setting prices for the Japanese market,
By setting a high prices for televisions in Japan, the companies could generate high profits.
They could then use these profits earned at home to undercut foreign competitors abroad. This kind of price fixing was illegal in America and Japan
1956 the manufacturers had to hide their double pricing system from U.S. authorities. They did this through a plan that required the collusion of U.S. dealers such as Alexander's and Sears.
Sales proceeded very smoothly. Matsushita the man is still today considered the god of sales.
This is how the plan worked. When Japanese manufacturers sent a television through customs, they would declare an official price, high enough so that the U.S. Customs would not investigate. The manufacturers would then offer a secret refund to the U.S. retailer, often through a Swiss bank account.
This is the face of Japanese corporations that strikes fear in Americans. 1962, Matsushita celebrates its first shipments of the year. Secretly, the Japanese manufactures were exporting their goods at prices far lower than in Japan, and perhaps below the costs of manufacture. Japan's television industry expanded rapidly
The effect of trying to compete with this dumping of Japanese television receivers at very low prices in the United States was to force the American television manufacturers including companies like General Electric, GTE Sylvania, Ford Motor Company that owned Philco, , to the wall. And , one after an other, they either went through bankruptcy, or were acquired by foreign competitors.
The Matsushita company refused to be interviewed about its history. But the cartel founded by K. Matsushita met until at least 1977, by which time at least 90% of the U.S. industry was gone.
When Japanese companies took aim at the U.S. television market, they faced in many ways, an easy target. U.S. companies had been drawing large profits from the television business
As Japanese televisions poured in to the U.S., the estimated duties climbed to tens or hundreds of millions of dollars. The government collected 1 million dollars in 1972, then, all collections stopped for 6 years. At about this time, Japanese housewives met with the Matsushita company. Japan's consumers had learned how cheap Matsushita televisions were in the U.S. and had come to protest high prices at home. Too often this is overlooked, for a company to sell goods at low prices in one country, it must typically overcharge in an other. Japanese consumers, and U.S. producers were on the same side of this battle. But if U.S. policy makers understood, they showed no sign.
managers arrive as a group. Japanese society is built on the idea of loyalty to the group, and so managers must focus inward on their fellow Japanese, even while living abroad..
Almost every significant management position had a co-Japanese manager. Uh, kind of making sure that they could relate back to Japan what was going on, what was being decided, how it was being decided and put in their comments and given direction.
he didn’t want his Japanese employees get too much into american’s socity I read one time about American guy had a coworker in matsushita company stoped talking to him and when the American guy asked what happened I don’t see you anymore he answerd well I have been told I have become to American !!!
Americans play a support role, they are advisors, they are staff specialists, they are marketing geniuses, they are sales experts, but, when you are talking about power, when you are talking about who runs the company, I think that had to do with who owns this place, and in Matsushita, you know who owns the company and who runs it, and its the Japanese, and they're very clear about that.
So many Americans tried to be their friends or part of the family but they never were butthey felt it was Japan's goals to make sure they didn't know the rules of the games, so that they could not become part of the family.
Matsushita and his company were considered the guiding spirits of management style. As he used to say we manufacture we develop we devise solutions we lead we ARE MATSUSHITA company
Matsushita had proven itself one of the greatest manufacturers of all time. He won 11th Global Environmental Grand Prix award ceremony.
And there’s a book goes with name of MATSUSHITA LEADERSHIP" by John P. Kotter.
At the end of World War II, this company had been near collapse. The Japanese had looked to America to revive their companies, their economy. Now, the tables were turned.
Today, Nintendo, Honda and Japanese flat computer screen makers are doing the same thing today...
Matsushita Electric was founded in 1918, when 23-years-old Konosuke Matsushita, the founder at the age of 23 years old started a small workshop with only two employees (his wife and brother-in-law) to make and market an improved attachment plug, which he designed. (Konosuke Matsushita passed away on April 27, 1989 at the age of 94.)
His business philosophy was to recognize the true mission of a business enterprise, and set forth the basic business philosophy in the form of the basic management objective
thank you
Tamara
i would love to share it with you
Whos matsushita ?
this company is in fact, the 12th largest in the world and it has a tangled and history in the United States, reaching back many years.
Konoske Matsushita, founder of the Matsushita Electric Company at the end of World War II. With his company and his country in ruins, Matsushita made an unlikely promise, Japan would again be a power among nations he said, this time through peaceful means. The world was entering the age of electronics. Japan would be a leader in this field.
The first time Matsushita went to America was around 1950. It was a shock for him. He was seeing America in its golden age. He set out to achieve that kind of prosperity for Japan.
To understand Japan, you must know that it is a tiny string of islands with almost no natural resources. To thrive in the modern world, they had to export. But for centuries, Japan had almost no contact with the outside world. they needed the outside world, it has been largely alien to them .
Konoske Matsushita was a simple man from the country. The needs of the American people were a mystery to him. He thought about what he should make. He considered televisions.
Matsushita set his sights on the U.S. TV market. Some 20 years later, most of the US television industry had disappeared. his company would be the largest manufacturer of televisions in the free world.
It seems hard to recall that 30 years ago, the United States dominated the market for television sets. All across the world, companies like RCA, GE and Zenith were considered the most competitive.
Japan's market was closed to foreign companies. Unable to sell their own sets in Japan, RCA and GE licensed their technology to Japanese manufacturers, including Matsushita.
the Japanese television industry organized what we in this country would call a cartel as early as 1956, they were setting prices for the Japanese market,
By setting a high prices for televisions in Japan, the companies could generate high profits.
They could then use these profits earned at home to undercut foreign competitors abroad. This kind of price fixing was illegal in America and Japan
1956 the manufacturers had to hide their double pricing system from U.S. authorities. They did this through a plan that required the collusion of U.S. dealers such as Alexander's and Sears.
Sales proceeded very smoothly. Matsushita the man is still today considered the god of sales.
This is how the plan worked. When Japanese manufacturers sent a television through customs, they would declare an official price, high enough so that the U.S. Customs would not investigate. The manufacturers would then offer a secret refund to the U.S. retailer, often through a Swiss bank account.
This is the face of Japanese corporations that strikes fear in Americans. 1962, Matsushita celebrates its first shipments of the year. Secretly, the Japanese manufactures were exporting their goods at prices far lower than in Japan, and perhaps below the costs of manufacture. Japan's television industry expanded rapidly
The effect of trying to compete with this dumping of Japanese television receivers at very low prices in the United States was to force the American television manufacturers including companies like General Electric, GTE Sylvania, Ford Motor Company that owned Philco, , to the wall. And , one after an other, they either went through bankruptcy, or were acquired by foreign competitors.
The Matsushita company refused to be interviewed about its history. But the cartel founded by K. Matsushita met until at least 1977, by which time at least 90% of the U.S. industry was gone.
When Japanese companies took aim at the U.S. television market, they faced in many ways, an easy target. U.S. companies had been drawing large profits from the television business
As Japanese televisions poured in to the U.S., the estimated duties climbed to tens or hundreds of millions of dollars. The government collected 1 million dollars in 1972, then, all collections stopped for 6 years. At about this time, Japanese housewives met with the Matsushita company. Japan's consumers had learned how cheap Matsushita televisions were in the U.S. and had come to protest high prices at home. Too often this is overlooked, for a company to sell goods at low prices in one country, it must typically overcharge in an other. Japanese consumers, and U.S. producers were on the same side of this battle. But if U.S. policy makers understood, they showed no sign.
managers arrive as a group. Japanese society is built on the idea of loyalty to the group, and so managers must focus inward on their fellow Japanese, even while living abroad..
Almost every significant management position had a co-Japanese manager. Uh, kind of making sure that they could relate back to Japan what was going on, what was being decided, how it was being decided and put in their comments and given direction.
he didn’t want his Japanese employees get too much into american’s socity I read one time about American guy had a coworker in matsushita company stoped talking to him and when the American guy asked what happened I don’t see you anymore he answerd well I have been told I have become to American !!!
Americans play a support role, they are advisors, they are staff specialists, they are marketing geniuses, they are sales experts, but, when you are talking about power, when you are talking about who runs the company, I think that had to do with who owns this place, and in Matsushita, you know who owns the company and who runs it, and its the Japanese, and they're very clear about that.
So many Americans tried to be their friends or part of the family but they never were butthey felt it was Japan's goals to make sure they didn't know the rules of the games, so that they could not become part of the family.
Matsushita and his company were considered the guiding spirits of management style. As he used to say we manufacture we develop we devise solutions we lead we ARE MATSUSHITA company
Matsushita had proven itself one of the greatest manufacturers of all time. He won 11th Global Environmental Grand Prix award ceremony.
And there’s a book goes with name of MATSUSHITA LEADERSHIP" by John P. Kotter.
At the end of World War II, this company had been near collapse. The Japanese had looked to America to revive their companies, their economy. Now, the tables were turned.
Today, Nintendo, Honda and Japanese flat computer screen makers are doing the same thing today...
Matsushita Electric was founded in 1918, when 23-years-old Konosuke Matsushita, the founder at the age of 23 years old started a small workshop with only two employees (his wife and brother-in-law) to make and market an improved attachment plug, which he designed. (Konosuke Matsushita passed away on April 27, 1989 at the age of 94.)
His business philosophy was to recognize the true mission of a business enterprise, and set forth the basic business philosophy in the form of the basic management objective
thank you
Tamara