GI: What about the Nintendo controller? What do you think of that?
Allard: I think it’s well intentioned. I think it’s great for them to say, “We’ve got to make it more approachable.” It’s the same reason our DVD remote, at the press conference I could have done our whole demo on the DVD remote because we put A, B, X, Y on the remote. We put the guide button on the remote. We put the media center button on the remote. You’re going to be able to play casual games on Live Arcade with the remote control.
Four years ago I wrote an email treaty and said, “Why aren’t accelerometers in remote controls? Why can’t I scroll down my channel guide with a gesture instead of up, up, up, up? So I think that’s interesting. We did a lot of research with gamers, talk to a lot of game developers and said, “Should we put an accelerometer in there and do the tilt thing?” And there wasn’t that much enthusiasm around it. Maybe Nintendo will be more persuasive and have more ideas in first party than we did and that will take off. I don’t think that’s the way you’re going to play
FIFA. I don’t think it’s the way you’re going to play
Madden. I don’t think it’s the way you’re going to play racing games. I think the traditional controller for traditional categories is really going to be what drives that. I don’t think most Electronic Arts games are going to be played with that thing. I think they’re going to be designed for the classic controller.
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