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Svensson goes on to suggest it's not a case of Capcom trying to nickel-and-dime gamers unnecessarily, but a case of using DLC to offset rising development costs. "As I've stated in prior interviews, DLC is part of the business model these days given the massive costs of production and can be the difference between a profitable product and an unprofitable product," he explained.
Also addressed in another post was the prospect of an MvC3 demo before release, which Svensson shot down definitively. "Sorry, but zero percent [chance for a demo]," he wrote. "As with Street Fighter IV, there will be no demo for Marvel vs. Capcom 3."