حبيت أضيف من كلام Howard Stringer
Sony CEO Howard Stringer has defended the company's "high risk" strategy concerning the pricing of the Playstation 3 but has claimed that despite the risks he and the company are still confident the console will come out on top due to the strength of the brand and the potential Sony's next generation console offers.
Addressing a Toyko conference yesterday Stringer admitted to attendees that "[Yes,] the price of the PS3 is high" but went on to assert that "[the consumer is] paying for potential". He later added, "obviously, it's a higher-risk strategy as all new inventions are. But if the PS3 lives up to its total potential, then I don't think anyone will be worried about Nintendo or Xbox's cheaper price". It is clear that Sony's electronics department who is in charge of the consoles production this time as opposed to SCEI who traditionally handled it is going for much more of a traditional 'skimming' approach to the launch of their new piece of technology. The department is famous for never before launching a product below its unit cost.
Sony's pricing strategy is still the subject of anger from gamers, however, Stringer was eager to portray the Playstation 3 as an investment claiming that "When you buy into new technology, do you go for a cheaper transitional [product], or do you take a chance on future-proof, higher technology which will keep you going for many, many years?". That claim will not sit well with many gamers who fail to spot the different between the Playstation 3 and the Xbox 360 despite the formers supposedly higher specifications on paper.
أهم ماجاء في كلامه::::::-
أستراتجية الأسعار من سوني ما تزال الموضوع المهم في ( غضب اللاعبين ) بالرغم من ذلك السيد سترينك متلهف على أن الps3 أستثمار ممتاز مدعيآ بقوله (( عندما تشتري تقنية جديدة ,هل تذهب لشراء أرخص سلعة من هذه النوعية أوووووو ,,, تأخذ فرصتك مع سلعة أقوى تقنية وصامدة في المستقبل وتستمر معك الى سنوات طويلة))
هذا الكلام يكفيني...................................................................................
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