Activision Publishing and Nelvana Enterprises Announce Upcoming Video Games Based on 'Toy of the Year' Winner Bakugan
SANTA MONICA, Calif., Feb. 24 /PRNewswire-FirstCall/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today an agreement with Corus Entertainment Inc.'s Nelvana Enterprises to develop and distribute video games based on the breakout hit toy and wildly popular action animated television series Bakugan. The first Bakugan game will be released for Wii(TM), Nintendo DS(TM), Xbox 360(R) video game and entertainment system from Microsoft, and PLAYSTATION(R)3 and PlayStation(R)2 computer entertainment systems in the fall of 2009.
"Bakugan's success in 2008 speaks for itself and we're confident it will be even bigger in 2009," said David Oxford, Activision Publishing. "It is our goal to expand this proven property in a way that both fans and gamers will love."
"Ever since Bakugan exploded in popularity, players have been clamoring for a video game version," said Doug Murphy, President, Nelvana and GM, Corus Kids. "We share our fans' excitement in doing battle in an interactive Bakugan world!"
Bakugan tells the story of Dan and his friends as they battle their Bakugan Brawlers to save the planet of Vestroia and, ultimately, Earth from destruction. The series airs on Cartoon Network in the United States and internationally, and on TELETOON in Canada. The toy line, developed by Spin Master Ltd., brings action to the popular genre of collectible trading card games with marble-like Bakugan spheres that transform into "battle brawling" action figures when rolled onto special game cards. A genuine toy craze in the 2008 holiday season, Bakugan recently won three "Toy of the Year" awards from The Toy Industry Association: overall Toy of the Year, Boy Toy of the Year, and Property of the Year.
The video games, under development by veteran Japanese studio NOW Production, will render the elements that made Bakugan a worldwide phenomenon into mind-blowing digital experiences. Everything a Bakugan enthusiast and gamer would love is here - intense battles, the ability to create your own Brawler, cartoon quality graphics and multiplayer combat.
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