Following on its promise to offer gamers an assortment of incentives to buy into the full Gold Xbox Live membership, Microsoft today announced a free 72-hour trial run beginning March 31 and ending April 2, 2006.
Sponsored by Verizon, the 72-hour exploration in Microsoft's full service, dubbed the "Free
Xbox Live Gold Weekend," is packed with activities, leaderboard tournaments and contests. Also tied into the weekend promotion is the "Verizon One Million Microsoft Points Giveaway," which offers participants the chance to win points to purchase the latest Xbox Live Marketplace digital downloadable content.
Currently, more than 50% of all
Xbox 360 owners subscribe to Live at the Gold level, which has helped Live subscriptions reach more than 2 million total subscribers.
"This blend of technology — Xbox 360 and a Verizon broadband connection — gives gamers the best possible online experience," said Jerri DeVard, senior vice president of national marketing and brand management for Verizon. "We think that providing gamers with exposure to this amazing service combination will change the way they view their Xbox 360 and gaming in general. Verizon is proud to deliver the first-ever Free Xbox Live Gold Weekend."
"The Verizon sponsorship is a gaming platform first, demonstrating that
online gaming through Xbox Live is a proven form of mainstream entertainment," said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft. "We commend Verizon for providing Xbox 360 gamers with the opportunity to play exciting new games with or against anyone, anywhere, for free."
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