Team Work and Collaboration
Cisco
Cisco has a proven track record of successfully capturing market transitions. Beginning in 1997 with the reality that Voice and Video would all be one, moving to the Networks of Networks in 2000 and the Network becoming the platform for all related technologies and the core of customer solutions, and the most recent market transition of Collaboration and Web 2.0 technologies. They much of this to their customers - as listening to their needs, ideas, challenges, etc. help define the future and what is needed for their success. Customers guide their strategy and they stay ahead of market shifts so that they are ready to help their customers evolve, as their industry and needs evolve.
At Cisco they believe community belongs to everyone and connecting and collaborating with others is a key element of their culture. Making the world a smaller place through technology and using it to enhance life experiences is something they take seriously. While market transitions evolve and change over time, the components of their culture remain consistent. For these are their core values, the basis of all they do - and the spirit in which they do it - and are embraced with the intention of customer success and positively contributing to the world and others. Cisco employees are committed to giving back and volunteerism is a huge part of their culture. The numbers speak for themselves; since 2001, Cisco employees have logged more than 980,970 volunteers - a number which continues to increase year over year.
Cisco moves quite fast, but the reason it moved too slow is because they did not have the IT structure to implement their strategy and did not have the appropriate organization structure moving from command control to collaboration team work.
Change in Management:
In early 90s, they increased the use of the internet to do everything online such as customer service, employee service, closing books… etc, where 95% of Cisco products never touched by an employee and 85% of the customers who had an issue, the internet solved it for them. Then, Cisco became 3 times more productive.
Cisco has business networks, which means Cisco’s organization structure.
Recently, decisions in Cisco are made by team works not by command control. Cisco believes in leading from the middle rather than leading from the front.
© ABDULRAHMAN NASEEB |Dr. SAMMER HAMMAD| KNG FAHAD UNIVERSITY OF PETROLEUM AND MINERALS
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